PARC Study - E-Resources Working Group

PAL launch: Prof Frank Kee, Dr William Bird and Wendy LanghamDr Ruth Hunter, Research Fellow and Dr Jun Hong, Senior Lecturer from the School of Electronics, Electrical Engineering and Computer Science chair the E-Resources Working Group. 

The main piece of work this group is responsible for is an innovative physical activity loyalty card scheme. Using mobile phone technology, sensors will be placed along the Greenway route. Working similar to other popular loyalty cards, such as Boots Advantage card and Sainsbury’s Nectar Card, local residents will be given a ‘loyalty card’ containing a microchip. Residents can track their physical activity by swiping their ’loyalty card’ along sensors when they go for a walk, run or cycle along the Greenway.  Every minute of physical activity completed earns “points”. These “points” can then be reimbursed for rewards, redeemable at local businesses and retailers.

We have teamed up with Intelligent Health and Club Marketing Services Ltd to deliver this scheme.